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The malicious publication by the UK's Daily Telegraph newspaper of a story repeating unsubstantiated hearsay, rumour and conjecture, timed for two days before the election, is clearly designed to affect Sir Ronald's chances. He was a clear front-runner in the contest, which included British baroness and sitting member of the House of Lords, Patricia Scotland.
Why engage a brand management company, image consultant, print media, electronic media, radio space, digital marketing, and communication designers separately, when it can all come under one umbrella?